Do you want to increase the revenue your blogging business revenue? Are you looking for a way to do that in a more automated way? In this episode, I will share how to create a blogging sales funnel that will take your business to the next level. Listen to This EpisodeWhy Create a Blogging Sales FunnelThis episode is taken from a talk I gave at Social Media Marketing World about creating sales funnels. In that talk, I shared why it's important in a very interesting example. Go ahead and watch this short 3 minute video and you'll get the point: Two Blogging Sales Funnel ConceptsLet's address two ways to look at blogging sales funnels.. 1. From blog visitor to repeat customer. A blogging sales funnel is a system that you can use to take a casual blog visitor to a repeat customer. When people visit your blog, some of them will signup to your email list and become leads. Some of those leads will visit your sales pages and become prospects. Some of your sales page visitors will buy and become customers. And some of those customers will love you so much that they decide to become repeat customers. This is one basic way of looking at a blogging sales funnel. But there's another way . . . 2. From awareness to advocacy. In a second model of a blogging sales funnel, you can bring people on a journey from awareness to advocacy. As you create content and put it out there, people will become aware of you. As they see you show up consistently, they become familiar with you. When they see your offer, some will move to consideration. Some of the people who consider your offer will make a purchase. Of the people who purchase, if you continue providing value, some will become loyal to you. And a smaller group will become advocates for your cause/business. There are two key factors for taking casual blog visitors down your funnel. Nurturing a relationship and providing value. You will do this by using a simple email sequence. Your ApproachI will be sharing three plug and play funnels with you. But I don't want you to try to set up all three. Instead, I would like for you to choose one to start with, customize it to your business, refine and perfect it. Once you have done that, then you can do the same for a second funnel. With that said, lets get to the funnels… Kim's Relationship-building FunnelKim is a client of mine who blogs at Not Consumed – a blog devoted to building victorious families. Her funnel is a 6 day funnel that is powerful for connecting with your subscribers. It works regardless of if you have something to sell. What's unique about what Kim does is that she NEVER hard sells. Let's get into her funnel. It starts with 3 lead magnets for her 3 categories of content and uses 4 emails. Email 1 – Your GiftSUBJECT: Here's your [free gift] As soon as someone subscribes to her email, she sends them an email. In the email she does the following:
Notice that she doesn't only link to the free gift. She tries to provide value even in this simple email. She also focuses on serving them. Email 2 – My StorySUBJECT: In case we haven't met Two days after signing up, she sends them one of the most powerful kinds of email. It's an email where she shares who she is – her story. She gets vulnerable and shows her imperfections. But she does it from a perspective of how she can help them. After sharing her story, she asks them to hit reply and tell her about them. What's amazing is that she gets an 85% response rate and takes the time to respond back to each one. This email is powerful because it gets her audience to connect with her at a deeper level. It also increases the chances that her emails will reach their inbox in the future. Email 3 – Reminder + Gift CardSUBJECT: Did you get the [free gift] you requested This is a simple email reminding them about the free gift she gave them. She includes the following:
What's fascinating is that she gets a 30% conversion on the gift card, which is a coupon code. Also, changing the wording from coupon to gift card made a big difference in conversion rate. Email 4 – The StruggleSUBJECT: The most important thing I want you to know In this final email, Kim focuses on their struggles by sharing the following:
The key thing I want you to notice in Kim's funnel is the lack of emphasis on selling. Instead, she focuses on connecting with her subscribers at a deeper level. Yaro's 2-week Email SequenceYaro Starak blogs at Entrepreneurs Journey. He was my first blogging mentor and uses a very effective funnel for selling his products. It's a 2-week email sequence with 4 emails each week. Here are the emails: Email 1: Life StoryThis is an email that has the following info:
Email 2: Ah-haThe goal of this email is to talk about an ah-ha moment you had related to your product. In this email, you should:
Email 3: How-toIn this email, you should:
Email 4: Case StudyHas anyone used your product/service and had success? I hope the answer is yes. If so, then do the following in this email:
Email 5: Special OfferThis email marks the beginning of week 2. In this email:
Email 6: RejectionsBy this point in the funnel, your subscribers will have some key rejections in mind. Not everyone will take you up on your offer. In this email:
Email 7: ProductIn this email, include:
Email 8: 24 HourThis is the last email in the sequence and probably the most important one. In most cases, this is where most sales will happen. Include:
As you see, this funnel is way more aggressive than Kim's funnel. But it's also quite effective depending on your audience. It also doesn't only sell. It provides value by giving some actionable info to help your subscribers.
My Webinar FunnelThe single most effective strategy I've used for making sales is doing webinars. But these webinars don't work by themselves. I combine them with an 8 – 14 day email sequence. Pre-Webinar EmailsHere are the three emails that go out before the webinar: Email 1: Thanks for RegisteringThis is a very simple email where I include three things:
Simple and to the point. Email 2: Before we Get StartedDepending on when the person registered, this email will go out on the next day. The main goal of this email is to get them to connect with me. Here's what I include:
Like with Kim's situation, I get tons of replies from this email, and I reply to every one. Email 3: ReminderThis is a simple reminder that goes out on the day before (or the day of) the webinar. Because people tend to get a lot of emails, it's a good idea to send a reminder so that it can be top of mind. Post-Webinar EmailsThe emails that go out after the webinar are the most important emails in this funnel. It's where most sales usually come in. Email 4: Replay + Special OfferHere are the elements of this email:
Email 5: Personal StoryHere are the elements of this email:
Email 6: Questions + 1 day remainingHere are the elements of this email:
Email 7: 12 hours remainingHere are the elements of this email:
Email 8: Last chanceHere are the elements of this email:
Recommended ToolsThere are a few tools that I recommend that are great tools for helping you optimize your funnel. Here are those tools: For creating opt-in pages
Email marketing servicesThere are many email marketing services out there and any would work for the funnels I shared here. My favorite (and the one I use) is Drip. Other alternatives are ConvertKit and Active Campaign. For creating urgencyThere are two tools I use for creating a sense of urgency in my campaigns:
Where will you start?Now that we have gone through the three different funnels, this is the question I leave with you. Which funnel will you start with? Let me know in the comments below. The post 325 How to Create a Blogging Sales Funnel to Increase Your Revenue appeared first on Become A Blogger by Leslie Samuel. from https://www.becomeablogger.com/25962/blogging-sales-funnel-increase-revenue/
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