Meet Dr. Brett Kotlus A NYC Cosmetic Surgeon Who Doubled His Traffic And Now Gets Half His New Patients From His Blog
Two years ago, Dr. Brett Kotlus quit his job as a cosmetic surgeon.
Everyone thought he was nuts.
He was moving to New York to start his own cosmetic surgery practice.
When Brett started, business was tough.
He was only seeing a handful of patients at a time. He needed a way to stand out from the intense competition to survive.
Brett knew writing was one of his strengths. So, he committed to starting a blog and writing one post a week for a year.
He quickly discovered he needed some help…
…And that’s when he enrolled in my online course, Blog that Converts.
Since joining Blog that Converts, here’s how Brett’s practice has changed:
Here’s how he did it…
Change #1: He Separated Himself From Brutal NYC Competition
If you’re building an audience, the last thing you should do is occupy the same niche as your competitors.
Think about it. They’re established businesses. How are you going to get any attention doing what they’re doing?
Yet I see it time after time. New blogs that cover the SAME topics everyone in their niche is already writing about.
Nothing new. No character. No flavor. Just plain VANILLA.
These blogs never get any traction.
In Blog that Converts, I show you a technique to stand out and create a niche you can dominate. For Brett, it was a game changer.
Brett focused his blog on the sweet spot between his patients’ common complaints and the procedures he was best at.
He was able to stand out from the hundreds of cosmetic surgeons in New York by talking about the things he did differently — and better — than anyone else.
Change #2: He Established His Credibility With One Procedure
Most new bloggers struggle to show they’re credible. And then they fail to get traffic or build an email list, and they get discouraged.
How can you show people you’re the real deal?
By proving you have a unique solution for a specific problem.
In Blog that Converts, you’ll learn how to do this with one of my favorite techniques. I’ve seen it used over and over by students to give a ton of value to their audience and gain their trust.
For Brett, this took a little trial and error, which isn’t uncommon.
Once Brett found a procedure that resonated with his audience, he struck gold. He’s now the #1 Google result for his best procedure:
More importantly, Brett is now known as the go-to surgeon in New York for this procedure.
Change #3: He Courted Controversy For Traffic Wins
Today there are a million things pulling for our attention. If you’re starting a blog, you have to find a way to break through all the noise and find readers.
The problem is most people use the spaghetti cannon approach: they fire, and see what sticks… But it doesn’t have to be this way.
There are certain psychological principles you can use to push the right buttons in your readers and get consistent attention.
For Brett, this meant courting controversy in the cosmetic surgery world.
Your competitors might not like you for it, but — as Brett’s results show — your customers will…
50% Of His New Patients Now Come From Reading His Blog
Since enrolling in Blog that Converts, traffic from Brett’s blog has doubled. His practice is now fully booked several weeks in advance.
It’s going so well that he’s looking to lease his own office space.
And because Brett learned the the step-by-step framework in Blog that Converts, he has created compelling content in multiple formats. He has written two books, created professional video content, and started a podcast.
His content has led to amazing opportunities, too. Brett was invited to speak at a national conference and was published in a large medical journal.
Those are amazing feats after starting his practice only two years ago – in the most competitive market in the US!
Blog that Converts isn’t just a collection of tips and tactics. It’s a proven system for building your blog and your business… no matter what you sell.
It’s so good you may even want to keep it a secret…
Whether you’re just getting started or been at it a while, the time is now.
Join Blog that Converts